Web Design
Barcoding Website Design
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About the Project
Prior to April 2021, the Barcoding, Inc. website was built with WordPress and our landing pages and marketing emails were created with HubSpot. The design of the old website quickly became outdated after our Barcoding re-brand in 2019—the only change to the website was the logo itself. In 2020, we decided to make a big transition—building a new website in HubSpot.
Barcoding worked with the Weidert Group on creating a more seamless and user-friendly barcoding.com for our customers, partners, and of course, all of our employees. Our website is still the same place for all things #SupplyChainGeek but with a stronger framework for helping our community tackle digital transformation in 2021 and beyond.
Website on desktop and mobile
Our strategy for the new & improved website:
Streamlined backend foundation by using Hubspot CMS
Stronger design and branding to help people get to what they need quicker
Modern and improved partner directory to build relationships
Updated and streamlined the structure of the site (the navigation)
Powerful content and a new efficient & expansive resource directory
Deep diving into our approach and our customer's experience
Living breathing asset that will update every 90 days (with The Weidert Group)
Home page: before & after
Home page
Select few screenshots from various pages
New resources page (www.barcoding.com/resources) and wallpapers page (www.barcoding.com/media-branding/wallpapers)
Website announcements and preview/social images
Website Page Transformations
Process, People, Technology: www.barcoding.com/our-approach
Our people: www.barcoding.com/our-people
Our partners: www.barcoding.com/partnerships
Case studies page: www.barcoding.com/case-studies
Contact us page: www.barcoding.com/contact
Labeling & printing landing page: www.barcoding.com/free-labeling-assessment
Android expertise page: www.barcoding.com/android-migration
Project Credits
Jody Costa, VP of Marketing & Strategic Partnerships
Krystal Carpintieri, Lead Designer & Content Strategist
Iris Huang, Business Coordinator
Stacy Bouchard, Strategist
Hayden Fredriksen, Consultant
Jon Stanis, UX Director
Bryan Scheidewind, Sr. Web Developer
Dakota Perock, Designer
Brent Senske, Director of Design & Technology
Meg Hoppe, VP of Creative & Operations
Justin Harrison, Creative Director
“Krystal is hands down the best graphic designer I've ever had the pleasure of working with. Krystal has collaborated with me on a number of projects for small businesses that I own. She designed the logo for Pasadena Sound and she also illustrated my mobile app Spell Me for my other company Malachite Studios. To put it simply Krystal goes above and beyond in her work, if you ask her for 80% effort she'll give you 100% regardless, she's that committed. She is timely yet she also has an eye for detail, which is why I trust her with all of my branding and graphic needs. A Krystal Design is a Quality Design.”