Print Design & Web Design
National Barcode Day
Scroll ↓
About the Project
For the past few years at Barcoding, Inc., we have celebrated the barcode on June 26th (during 2020, we celebrated #SupplyChainGeekDay). In 2021, we decided to do something even BIGGER. We wanted everyone across the world to celebrate the barcode’s birthday. Our VP of Marketing & Strategic Partnerships, Jody Costa, came up with the amazing idea of creating our own national day. National Barcode Day is now celebrated on June 26th.
Beyond National Barcode Day, we celebrated innovation all month long (Celebration of Innovation) with live events and office celebrations. We celebrated the barcode and all the people who continue to push the edge of mobile data capture.
Blog, Event Website, Stickers, & Social Posts
About National Barcode Day
National Barcode Day commemorates more than 40 years of efficiency and accuracy that began on June 26, 1974, when a clerk scanned a 10-pack of Wrigley's Juicy Fruit gum at a Marsh supermarket in Troy, OH. On that day, the barcode system invented by George Lauer, an IBM engineer, began to change the world.
Learn more about the barcode and the history of the barcode on the Barcoding blog: The History of the Barcode | National Barcode Day is June 26!
National Barcode Day Website
About the Campaign & Assets
The #NationalBarcodeDay and #Innovation campaign was multifaced—promotional efforts focused on digital strategies (integrated social and email marketing). The social campaign was one of our biggest campaigns yet with over 150 posts (plus 1,000 interactions, 500+ clicks, and 35,000 impressions). Some of the fun campaign assets we created were zoom/teams backgrounds & wallpapers, gifs, t-shirts, stickers, and email signature images.
The wallpapers, stickers, and t-shirt designs were inspired by the first product that had its barcode scanned—a pack of Wrigley's Juicy Fruit gum.
Barcode Day Video screenshots: https://youtu.be/6kOiRe6o1RA
Barcode history post designs for Instagram
Instagram social post designs
Thanks to the National Day Calendar, and our founding partners Datalogic and ScanSource, National Barcode Day is now official! Save the date for Sunday, June 26, 2022, for national barcode day!
Zoom/Teams Backgrounds & Wallpapers
GIFs for Barcode Day!
Use them in your Instagram stories, Twitter posts, Microsoft Teams chats, and much more. All you need to do is search for 'SupplyChainGeek'. Check out all Barcoding's GIFs on giphy.com. The Barcoding stickers have gotten 19.8 million views on Giphy!
Project Credits
Jody Costa, VP of Marketing & Strategic Partnerships
Krystal Carpintieri, Lead Designer & Content Strategist
Iris Huang, Business Coordinator
Stacy Bouchard, Strategist
Hayden Fredriksen, Consultant
Brent Senske, Director of Design & Technology
Justin Harrison, Associate Creative Director
“Working with Krystal is pure joy. Her determination, work ethics, and design skills make projects and campaigns a breeze.”