We are immersed in a digital age where our data is collected, mined, and shared by companies trying to target and control our behaviors. Most individuals with a digital device are misinformed about the use of their data. On any application or website, there is a “Terms & Agreements” section that must be agreed to proceed. Many college students and other digital users overlook this information and do not realize they are consenting to their collection and distribution of their information.
To inform people about targeted advertisements, a informational website and printed book was created to show the personalization and impact of targeted ads. This project informs digital users of how their information can be collected and shared, and how to protect their personal privacy.
Almost every smartphone has GPS location tracking. With location data, marketers can identify people who are near a particular business to deliver an ad to them. Some retailers even take it a step further and actually track your physical location within their stores.
In the case of some popular email providers, including Google and Yahoo, they collect data from your email inbox. Both companies use algorithms to scan the content of your email for certain keywords with the goal of providing advertising targeted toward your interests.
Social media users often willingly provide information about their personal lives and terms and agreements typically allow sites the right to store and use this information. Information can then be used to create thorough profiles of users’ habits and detail what information is important. is important.
One of the easiest ways for companies to collect data: you giving it to them. Believe it or not, BuzzFeed has saved almost every answer and response to a majority of its quizzes. BuzzFeed can then take this free information and sell it to third parties, with the quiz taker unaware.
For cookie data that is collected, I recommend accepting first-party cookies (saves data such as passwords) and blocking third-third part cookies.Click here for a list of ways to delete cookie data!
On your mobile device, enable the “Limit Ad Tracking” setting in your iOS phone’s settings, or the setting to “Opt out of Ads Personalization” (or “Opt out of Interest-based Advertising” for older systems) in your Android phone’s settings.
If you are on the web, you can visit the Digital Advertising Alliance’s consumer choice tool at optout.aboutads.info to opt out of seeing interest-based advertising from Twitter in your current browser.
How to go incognito in all web browsers (Chrome, Firefox, Opera, Edge, Internet Explorer)
Facebook also allowes you to edit your ad preferences, learn what influences your ads on Facebook.